Street view of a modern multi-story apartment building with balconies, ground-level shops, pedestrians on sidewalks, and cars on the road, with trees lining the street.

Image: Mayfield Brent Cross

Brent Cross Town’s first retirement living homes get the green light

Image: Mayfield Brent Cross

Updates

23 April 2025

Brent Cross Town’s first retirement living homes moved a step closer today after planning permission was granted for 148 properties for the over 60s. The units will be delivered by Audley Group and Senior Living Investment Partners (SLIP), and operated by Audley Group. The milestone follows continued investment and construction across Related Argent and Barnet Council’s new 180-acre, £8bn park town. 

Audley Group is the UK’s leading provider of Integrated Retirement Communities (IRCs) and SLIP is the £200 million partnership between specialist real estate investor Octopus Real Estate and Pension Insurance Corporation (PIC), a specialist insurer of defined benefit pension schemes. 

The homes will be the first in London to operate under Audley Group’s Mayfield Villages brand and the second ever to be developed in its portfolio. The brand was designed to bring high quality and contemporary retirement living to a much wider audience, whilst providing retirees with more choice over the lifestyle they lead as they get older. Owners will benefit from 17,000 sq ft of amenities including a village hall, a health and wellness centre, residents’ lounge, outdoor gardens and terraces as well as a café/ bistro which will be open to the public.  

The homes are integral to the wider vision to create an intergenerational community which flourishes. The building will sit at the heart of a new quarter which will be neighboured by co-living, rental homes, affordable housing, student accommodation and homes for private sale. 

In total Brent Cross Town – one of Europe’s largest regeneration projects – will boast 6,700 new homes, 3m sq ft of offices, a high street, schools, a university and 50 acres of parks and playing fields. The growing community is already taking shape following the completion of two residential buildings and the arrival of the first residents who now call this vibrant park town home.

 

Tom Goodall, Chief Executive Director, Related Argent said: 

“We are delighted that the first retirement living homes at Brent Cross Town have been given the go-ahead. This builds on the continued inward investment secured over the last 12 months and accelerates our bold vision to create an intergenerational community with diverse housing options. We look forward to bringing this vibrant new project to life with industry leaders Audley Group.”

Nick Sanderson, CEO of Audley Group, said: 

"Planning approval for the new Mayfield Village at Brent Cross Town is a fantastic step forward. The demand for specialist retirement living properties isn’t slowing down and it’s important we give more people more choice over how and where they live as they get older. Mayfield Brent Cross will become an important part of the vibrant intergenerational community being created in this area of London. 

We look forward to the next phases of development alongside our JV partners, Related Argent and Barnet Council.”

 

Kevin Beirne, Head of Retirement Living, Octopus Real Estate said: 

“This milestone demonstrates the planning authority’s commitment to providing living solutions that cater to all demographics, offering both choice and quality for older residents of the borough. Later living options are integral to the future of real estate, and this announcement is a significant step forward in proving the case for the intergenerational living model in buzzy city locations. We are excited to see Brent Cross Town continue to come to life, fostering a vibrant and inclusive community."

 

Councillor Ross Houston, Deputy Leader of Barnet Council and Cabinet Member for Homes and Regeneration, said:

"Brent Cross Town is being carefully designed to meet the needs of our residents now and in the future. The introduction of new high-quality later living accommodation will contribute to the vibrant mix of housing options already becoming available in the new neighbourhood, including social housing, private sale homes, student accommodation and built to rent homes that are already being completed this year.”

 

Planning permission come at an exciting time for Brent Cross Town. This Spring marks the opening of ‘The Maple’, the development’s build-to-rent offer which will welcome its first residents to enjoy the wide range of public and private amenities that the new park town has to offer. Additionally, university students will soon settle into dedicated accommodation in the Autumn by Fusion, while Neighbourhood Square, which sits at the heart of the town, will be unveiled as a vibrant central gathering space, surrounded by restaurants and retail.

 

ENDS 

For more information please contact: 

Related Argent – Anthony.idise@relatedargent.co.uk /  lcaracomms@thisislca.com 

Octopus Real Estate - press@octopusgroup.com

Audley Group - audleygroup@teamspirit.uk.com

Barnet Council - Lorna.Gott@Barnet.gov.uk

Notes To Editors 

About Brent Cross Town 

Brent Cross Town is a 180-acre new park town development being delivered by Related Argent, in partnership with Barnet Council. One of Europe’s largest regeneration projects, this pioneering mixed-use new town will provide up to 6,700 new homes, with a mix of affordable homes, rentals, and homes for sale. A thriving new high street, new parks, squares, sports and play facilities, with brand new buildings for three local schools, as well as 3 million sq. ft. of office space are being created, set alongside 50 acres of open green space, all underpinned by core values of physical and social connectivity, environmental sustainability, and health and wellness. 

 

About Related Argent

Related Argent is one of the largest privately owned property and urban regeneration businesses in the UK, working across residential, workspace, education, retail, hospitality and leisure. Its mission is to be a great city builder and to improve urban life for everyone, every day. 

Its team of passionate urbanites bring together an extraordinary and unique blend of complementary skills, access to global capital and unrivalled delivery and management experience. By developing, owning and operating for the long-term, its work goes beyond bricks and mortar development to deliver inclusive growth for all its customers. 

Today, Related Argent has a c. £13bn, 21 million sq ft UK portfolio, which includes the delivery of major London regeneration schemes at Brent Cross Town and Heart of Hale, plus its first Build-to-Rent development at Author King’s Cross. Related Argent is also the developer and asset manager of the award winning 67-acre King’s Cross estate and is progressing plans to redevelop the nearby four-acre St Pancras Hospital site. 

Formed in 2015, Related Argent brings together the expertise and track record of Argent LLP - the developer behind some of Britain’s most successful urban, mixed-use places including King’s Cross, St Peter’s Square in Manchester and Paradise Circus in Birmingham - and Related Companies - one of the most innovative and prominent privately-owned real estate companies in the US, with over $70 billion in assets owned or under development, including Hudson Yards on Manhattan’s West Side, Deutsche Bank Center at Columbus Circle and The 78 in Chicago.

For more information visit relatedargent.co.uk


About Audley Group

Audley Group is a specialist retirement housing provider which acquires sites, develops and then operates retirement villages. The Group has two brands: Audley Villages, founded in 1991 and aimed at the luxury end of the market, and Mayfield Villages, a proposition with broader appeal. Audley Group now owns a portfolio of 21 villages across the country. Audley is owned by the Moorfield Audley Rea Estate Fund (MAREF) managed by Moorfield. 

Owners buy their own house or apartment on a 250-year lease with access to facilities and flexible care if needed, enabling them to live an independent and healthy life. Audley Group is an accredited provider of homecare and a founder member of The Associated Retirement Community Operators (ARCO), the main body supporting Integrated Retirement Communities across the UK, setting standards for the sector, and representing the interests of consumers and providers at a national level.

https://www.audleygroup.com/ 


About Octopus Real Estate 

Octopus Real Estate, part of Octopus Investments, is a specialist real estate investor and lender delivering quality, sustainable places to live for every stage of life.

Through our role as an investor, lender, and landlord, we fund the entire lifecycle of real estate ─ reimagining its future. We have more than £3.7bn in real estate assets and secured lending, working with our partners to deliver greener homes for people to buy or rent, increase the supply of genuinely affordable housing, and build communities that meet the aspirations of elderly people. We also transform underused land and properties that require regeneration and redevelopment.

The property lending team provides bespoke, customer-focused financing solutions across the residential, commercial and development sectors. 

The team has lent more than £6.4 billion across over 4,700 loans, providing competitively priced financing throughout the UK and spanning the property investment lifecycle, with loans typically ranging from £100,000 to £50 million. 

We believe that real, lasting change can only be achieved if businesses invest in the right way. We work with people who share our values and take our responsibilities to the communities we serve seriously. Together, we’re harnessing change to build a better tomorrow.